Idram and Alipay+ Facilitate Cross-Border QR Payments in Armenia, Connecting Local Merchants with Global Digital Wallet Users

• Travellers to Armenia can now make seamless and secure cross-border QR payments with Ant International's Alipay+ solution, enhancing the tourism experience across 85% of the country’s merchants.
• Idram’s strategic partnership with Alipay+ positions Armenia within a powerful global digital payment ecosystem, connecting local businesses with global travellers through a comprehensive digitalisation solution to help drive Armenia's tourism economy. 

Yerevan, Armenia – July 14, 2025 – Idram, Armenia’s leading digital payment platform, has partnered with Alipay+, a global wallet gateway operated by Ant International, to officially launch cross-border QR payments for global consumers in Armenia, the first market in the Caucasus region to enable Alipay+ acceptance. The partnership builds upon Idram’s digital infrastructure to connect global travellers with local businesses, helping to drive Armenia's tourism economy and scaling local merchants with Alipay+’s digitalisation solutions.

With this integration, Alipay+ users will now be able to seamlessly scan Idram QR codes to make cross-border payments at thousands of Armenian businesses using their preferred digital wallet, while also gaining access to local offers and loyalty programs.

“This partnership is a testament to Idram’s commitment to innovation and cross-border collaboration,” said Arsene Kdenian, CEO of Idram. “By opening our QR infrastructure to Alipay+, we are not only embracing the future of international payments, but also creating a welcoming and convenient experience for millions of global users engaging with Armenian merchants.”

Over the coming months, more than 85% of Armenia’s retail and hospitality businesses, including top supermarkets and popular tourist merchants, will accept cross-border payment from Alipay+ partner banking apps and digital wallets. Once the implementation is complete, 25,000 merchant locations across Armenia will become Alipay+ enabled through Idram’s merchant network. Brand visibility will be reinforced through new Alipay+ POS materials to guide international users toward QR-friendly merchants.

Mr. Kdenian also noted that within the framework of the partnership, Idram will continue to work with Alipay+ towards opening up opportunities for Idram wallet users to pay in the Alipay+ merchant ecosystem globally. Alipay+ serves 1.7 billion user accounts of 36 mobile payment partners, connecting them to 100m merchants across 70 markets.

This collaboration positions Armenia within a powerful global digital payment ecosystem, connecting local businesses with international travellers and helping drive inclusive growth for businesses across borders.

“We’re delighted to join hands with Idram to enable the launch of Alipay+ in Armenia, enhancing the travel experience for international travellers from around the world” commented Pietro Candela, General Manager of EMEA at Alipay+, “With Alipay+, Armenian businesses of all sizes can benefit from inclusive digitalisation which helps unlock the economic benefits of global tourism for this popular travel destination.”

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About Idram
Founded in 2004, Idram is Armenia’s premier digital financial platform, offering comprehensive services including e-wallet, QR/NFC payments, money transfers, and other financial tools to individuals and businesses.

About Alipay+
Ant International's Alipay+ is a unified wallet gateway with cross-border payment and digitisation services that help connect global merchants to consumers. Consumers enjoy seamless payments a broad choice of deals and the convenience of digital services using their preferred payment app/e-wallet while travelling abroad. Many small and medium-sized businesses already use Alipay+ digital tools to enhance efficiency and achieve omni-channel growth. 

IDRAM IS REGULATED BY CENTRAL BANK OF ARMENIA